WHO WE ARE
Lab Presença is a studio founded by creative technologists with a focus on experiences for IMMERSIVE MARKETING, creative economy projects, exhibitions and events.
Our solutions start from the potential of engagement of immersive media (virtual reality and augmented reality), spatial computing and interactive spaces that combine body and technology resources.
Somos especializados na combinatória de novas tecnologias e tendências de mercado para impulsionar a inovação e adaptação à transformação digital.
Com ciência (P&D)e criatividade nós produzimos experiências imersivas e interativas personalizadas e customizadas para marcas, eventos e instituições.
Vamos além do engajamento: nós criamos PERTENCIMENTO e LEALDADE EMOCIONAL a partir de propósito, valores e DNA da marca.
IMMERSION and PRESENCE
Engaging and even exciting, the human-centered design of virtual experiences based on the power of presence and multisensory storytelling sharpens our creativity, generating a sense of belonging and taking human perception where we never imagined.
MESSAGE AND BRAND
When we communicate ideas through virtual, augmented reality and in immersive-interactive installations, technology becomes the interface for human expressive presence. Emotions, feelings, and creative actions can be linked to the purpose of companies and become amazing marketing strategies for the release of new products.
WHAT WE DO
We are a creative studio specialized in presence experiences with immersive media. We plan with the client the best way to make their brand memorable.
We design immersive solutions in stories and intelligent, intuitive and impactful systems, based on the brand's purposes and each immersive marketing action.
Through the creative and strategic excellence generated by the fusion of art, science, and technology, we achieve what is essential in immersive experiences to leverage engagement and catalyze consumer sensitivity and a sense of belonging.
estações imersivas
Nosso DNA de arte e ciência possibilita combinatórias eficientes de diferentes tecnologias que movemo corpo e os sentimentos.
As Estações Imersivas do @labpresenca são ambientes multisensoriais de realidade virtual, mista e aumentada em espaços físicos de regeneração dos sentidos e de restauração da presença.
São experiências revigorantes onde a fusão de tecnologias imersivas e interativas em ambientes físicos customizados causam emoções profundas, estimulando sensações de confiança e de pertencimento às marcas.
AUGMENTED REALITY
Augmented reality experiences enable countless narrative and interactive combinations for immersive marketing campaigns and for new ways of product visualization, adding value to the brand and to the novelties it launches in the market.
Our AR solutions enhance the product experience, surprising, instigating and educating at the same time.
VIRTUAL REALITY
The most immersive media is always an invitation to explore new stories, with relevant messages, and resources aimed at enhancing sensoriality.
That’s why we start our creation process from the movement of the interactor to extended storytelling and content towards expressive embodiment.
VR is a potent medium to thrill and enhance engagement, especially in communicating about impactful purposes and causes, such as the sustainable development. Immersive technologies promote the elevation of the senses of empathy, acting in the discovery of new modes of expression and dialogue mainly in the social fields of creative economy, culture and science.
ESPAÇOS imersivos
Interactive spaces are hybrids of scenography and audiovisual projections, allowing immersions in images and universes through sensing technologies that invite interaction and audiovisual resources that enchant our sentience.
Interaction activated by sensors and other immersive resources can be designed and installed in exhibition spaces for education, museums, and in stands of companies or new products in events of different areas.
We build immersive environments designed around storytelling capabilities that enhance VR and AR experiences, as well as interactive designs.
We believe that immersion is rooted in both virtual and physical space and is deeply related to how people are comfortable and entertained in real space.
We create flexible spaces integrated with virtual experiences because we know how to instigate an exciting and true engagement.
This is the perfect combination to increase presence and build confidence.
XR PRESENCE ACADEMY
Academy is a ongoing educational initiative where we offer didactic solutions and experiences investigations about the technical and creative universe of immersive media, sensing technologies and creative computing for presence experiences.
Através de consultorias, cursos e mentorias, nós utilizamos dinâmicas laboratoriais para expandir a produção de presença através de imersão e interação.
Some of our courses and mentorships:
laboratórios de adaptação digital e mídias imersivas para empresas e educação
- PALESTRAS E TALKS COM EXPERIÊNCIAS AO VIVO
LABS & COLABS DE EXPERIÊNCIAS IMERSIVAS PARA EMPRESAS
- OFICINAS & CURSOS PHYGITAL EXPERIENCE
- PALESTRAS SOBRE NOVAS TECNOLOGIAS PARA EVENTOS CORPORATIVOS
